Skip to content
Brand Asset
Brand governance for AI imagery

Your brand rules, built into every image.

Brand Asset is a brand governance and AI image generation platform. It turns your existing brand guidelines into a working creation system, so marketing teams can create brand-compliant images without starting from the brand rules every time.

Personal onboarding included. We build your first Brand Guide together with you. Early access from €99/month.

Example output for the fictional brand Verdalune: stoneware mugs on an oak table
Brand compliance
94/100
Status
Approved
Demo brand
Verdalune
The problem

AI made content generation easy. Brand control became harder.

With general AI tools, every person has to remember the brand: visual style, approved colours, composition, tone, exclusions, logo use, campaign rules and formats.

The user shouldn't have to remember the brand guidelines. The system should.

  1. 01

    Encode your brand

    Turn guidelines into working rules.

  2. 02

    Create with confidence

    From a simple idea to an on-brand asset.

  3. 03

    Govern at company level

    Teams create, reviewers approve.

  4. 04

    Audit everything

    Know what was created, how and why.

01 · Encode your brand

Turn brand guidelines into working rules.

Brand Asset doesn't just store a PDF. It turns your guidelines into rules that shape every image your team creates.
  • Create a Brand Guide from your company website or guideline documents
  • Approved colours, visual style, lighting and subject guidance
  • Composition rules, do's and don'ts, forbidden elements
  • Platform-specific rules, plus logo variants and placement
Brand Guide · Verdalune
Approved colours
  • Sage#8FA38A
  • Sand#D8C3A5
  • Chalk#F3EFE7
  • Moss#3F4F3A
Composition
  • Natural daylight from the left
  • Product off-centre, generous negative space
  • Oak, linen and stone surfaces
Do
  • Muted, earthy tones
  • Hand-made textures
  • Calm, uncluttered scenes
Don't
  • Neon or saturated colours
  • Plastic or glossy props
  • Text or logos in the image
02 · Create with confidence

From a simple idea to a brand-aligned asset.

Describe what you need and pick a format. Brand Asset builds a brand-aware production brief, checks it for compliance, generates the image and lets you refine it without losing the brand context. The real workflow is shown here with Verdalune, a fictional brand.
Step 1
Brand GuideVerdalune

“Our new sage mug on a breakfast table, calm morning feeling, for the spring newsletter.”

Pick the brand and describe the need
Step 2
1:116:99:164:321:9
Email header
Website hero
Social post
Story
Choose the format
Step 3
Brand compliance94/100

Soft natural window light, sage stoneware mug on pale oak, clear negative space on the left for the headline…

Review the Asset Brief
Step 4
Generated example: sage stoneware mug on an oak table
Variation 1 of 2 · recommended
Generate the image
Step 5
Warmer lightMore negative spaceCloser crop
Brand rules carried over to the refined version
Refine if needed
Step 6
Approved export: sage stoneware bowlVERDALUNE
PNG with logo · approved
Export the approved result

The Asset Brief: compliance score, warnings, corrections, cropping, alt text and SEO filename

Brand Asset Brief
Spring newsletter header · 16:9
94/100
Brand compliance
Optimised creative brief

A handmade sage stoneware mug on a pale oak table, soft north-facing window light, muted sage, sand and chalk tones, generous negative space on the left. No text, no logos in the image.

Corrections applied
  • Background adjusted to the approved brand palette
  • Conflicting visual treatment removed (high-gloss studio look)
  • Negative space reserved according to campaign rules
Warning: “bright red tablecloth” is outside the approved palette and was replaced with natural linen.
Approved colours
Sage #8FA38A Sand #D8C3A5 Chalk #F3EFE7 Moss #3F4F3A
Composition
Subject in the right two-thirds; calm left third for copy.
Cropping
Keep the mug handle inside the frame on 1:1 and 9:16 crops.
Alt text
Sage stoneware mug on a pale oak breakfast table in morning light.
SEO filename
verdalune-sage-mug-breakfast-table-16x9.jpg
03 · Govern at company level

Let teams create. Keep the brand under control.

Spread content creation across your company without spreading out brand control.

Brand governance without becoming the bottleneck.

  • Team access controlled by your verified company domain
  • Your company's own Brand Guides, logo rules and brand rules
  • Your company's own review queue: approve, request changes, reject, publish
  • Reviewers only ever see their own organisation's assets
Approvals · verdalune.example
  • Autumn mug launch · Social
    Submitted by Elin K.
    Awaiting review
  • Newsletter header · October
    Submitted by Jonas P.
    Changes requested
  • Category page · Tableware
    Submitted by Sara L.
    Approved
04 · Audit everything

Know what was created, how and why.

Every generated asset has context, history and accountability, which is especially valuable for larger organisations.
  • Original idea, optimised brief and Brand Guide used
  • Who created it, when, and in which format
  • Compliance score and refinement history
  • Approval state and publication status
Prompt audit
Original idea
Stoneware mugs on an oak table, autumn morning
Brand Guide
Verdalune · v4
Created by
Elin K. · 8 Oct 2026, 09:14
Format
1:1 · Social post
Compliance
94/100 · 2 corrections applied
Refinements
Warmer light → tighter crop
Approval
Approved by Sara L. · Published
Compliance metrics

See how the brand is being used.

These are not vanity numbers. Brand and marketing teams can see whether people follow the visual system at scale, and where it needs support.
  • Images created and average compliance
  • Issues corrected before generation
  • Assets awaiting approval, approved and published
  • Most-used formats
Dashboard · last 30 days
Images created
412
Average compliance
91
Issues corrected
137
Awaiting approval
6
Approved
88
Published
64
Most-used formats
  • 1:142%
  • 16:927%
  • 9:1619%
  • 4:312%
Consistency

One brand. Multiple assets.

The same rules apply across formats and channels, so a website hero, a social post, a newsletter and a story all feel like one brand.
16:9 website hero
16:9 · Website hero and newsletter
1:1 social post
1:1 · Social post
9:16 story exported with the brand wordmarkVERDALUNE
9:16 · Campaign story, logo added at export
4:3 ecommerce category image
4:3 · Ecommerce category page
Optional add-on · Product Staging

Your product. In a scene shaped by your brand.

Start with your own product photo. Product Staging creates a scene from your Brand Guide, then places the product into it for lifestyle, campaign and social imagery.
Product photo: a cream articulated lamp photographed on a white background
1. Your product photo
Verdalune demo scene: an oak sideboard styled with a vase, books and a stone bowl, with space reserved for a product
2. A scene built from the Brand Guide
Product Staging result: the same lamp placed on the oak sideboard in the brand-controlled scene
3. The product placed into the scene
  • Direct the next placement with position, scale, framing, lighting and a short note.
  • Create up to three selectable placements in the same scene.
  • Review the result alongside the original product photo and saved generation context.

Available as a guided pilot for selected company workspaces. AI can change product details, so every result needs review. Product Staging is not a replacement for exact packshots.

+€79/month per company workspace

Optional add-on to your Brand Asset subscription.

Why not just a general AI tool?

Built around your brand, not around the prompt.

General AI tools are great at creating images. Brand Asset is built to keep a whole company's images on brand.
General AI tools compared with Brand Asset
General AI toolsBrand Asset
Each person has to remember the brandBrand rules are built into the workflow
Results depend on the promptResults follow the Brand Guide
Each generation starts overBrand context carries through
Little governanceCompany-level governance
Review happens by handApproval workflow
Little traceabilityPrompt and asset audit trail
The logo is generated or added by handThe approved logo is added at export
Where it fits

Built for controlled creation, not free-form design.

Brand Asset doesn't replace your designers, Figma, Canva, Photoshop or your creative agency. It takes organisations from brand guidelines to controlled AI-generated assets, and your existing design workflows continue where they're needed.
  • Brand Guide in, approved on-brand assets out
  • Compliance is checked before anyone sees the image
  • Your existing design tools stay part of the workflow
Brand guidelines flowing into an approved image and then into social posts in several formats
Who it's for

Built for teams that create a lot and care how it looks

Brand teams

Turn brand rules into a system people can actually use.

Marketing teams

Produce more campaign content without rebuilding the creative brief by hand.

Ecommerce teams

Create consistent content across categories, campaigns and formats.

Agencies

Manage brand-specific creation rules across client teams.

Distributed organisations

Let local teams create while brand governance stays central.

Pricing

Early access

Start with a company workspace. Add Product Staging if your team needs product-led lifestyle and campaign images.

Company workspace

€99 / month per company workspace

A launch offer for our first customers. We onboard you personally, with no automatic checkout.

Product Staging is optional and priced separately.

  • One company workspace
  • One verified company domain
  • One Brand Guide
  • Team access
  • Personal onboarding
  • First Brand Guide setup
  • Brand-aware generation
  • Compliance checks
  • Refinement
  • Approval workflow
  • Logo export controls
  • Asset Library
  • History and audit trail
  • A generous monthly image generation allowance

Larger organisation

For companies that need:

  • Multiple company domains
  • Multiple brands and Brand Guides
  • Several approval groups
  • Larger teams and higher usage
  • Central governance
  • Tailored onboarding

Optional add-on · Guided pilot

Product Staging

Your product photo, brand-controlled scenes, directed placements and source-photo comparison during approval. We help you get started and agree on pilot usage limits before activation.

Company workspace + Product Staging: €178/month.

+€79 / month

per company workspace

Onboarding

We set it up with you.

Send us the brand material you already have. We turn it into the working Brand Guide that Brand Asset uses when it creates images. It works whether you have complete guidelines, partial ones, only visual examples, or a mix of documents and assets.
Learn more

Explore Brand Asset

FAQ

Questions we often get

Whatever brand material you already have: a guideline document, your website, colours, logo files or a few images that represent your style. We take it from there during onboarding.

That's common. We work from what exists, whether that is partial guidelines, visual examples or a mix, and help fill the gaps so your Brand Guide is usable from day one.

Those tools rely on each person remembering the brand. In Brand Asset, your Brand Guide shapes every request, every image is checked for compliance, and approvals and history are tracked for the whole company.

Yes. Anyone who signs in with your verified company email domain joins your company workspace and works within your brand rules.

Creators submit images for review. People in your company who are allowed to approve can approve them, request changes or reject them. Every decision is kept in the history.

No. Your prompts, images, Brand Guides and approvals belong to your company workspace only.

Every request becomes a structured brief built from your Brand Guide, covering approved colours, composition, exclusions and campaign rules, and it is scored for compliance. Logos are added from your own files at export, never drawn by the AI.

Early access includes a generous monthly allowance. We're setting final limits together with our first customers based on real use, and we'll agree on any change with you first.

Product Staging is an optional guided-pilot add-on at €79/month per company workspace, in addition to the €99/month workspace subscription. It uses your product photo in a brand-controlled scene, with directed placements and source-photo comparison for review. We agree on pilot usage limits before activation. AI can change product details, so it is intended for lifestyle and campaign imagery, not exact packshots.

Not yet. Early access starts by contacting us, and we then onboard you personally.
Get early access

Tell us about your brand

We'll reply personally to set up your company workspace and first Brand Guide.

We use your details only to answer this request. See our privacy notice.